Lord & Taylor Relaunches In Garden City

0
273
From left: Lord & Taylor president Liz Rodbell, Garden City Mayor Nicholas Episcopia and Lord & Taylor Garden City Store Manager Tim Catalano cut the ribbon as Christie Brinkley, Sailor Brinkley Cook and Beth Ostrovsky Stern look on. (Photo by Cindy Ord/Getty Images for Lord & Taylor)
From left: Lord & Taylor president Liz Rodbell, Garden City Mayor Nicholas Episcopia and Lord & Taylor Garden City Store Manager Tim Catalano cut the ribbon as Christie Brinkley, Sailor Brinkley Cook and Beth Ostrovsky Stern look on.
(Photo by Cindy Ord/Getty Images for Lord & Taylor)

 

 

Just in time for the holiday season, Lord & Taylor unveiled significant upgrades to its Garden City location that was revealed at a celebrity-studded grand reopening on Wednesday, Nov. 9. On hand to help with the ribbon-cutting were supermodel Christie Brinkley, daughter Sailor Brinkley Cook and animal rights activist Beth Ostrovsky Stern. Customers were introduced to a number of new clothing and product lines being introduced for women (IMNYC, Isaac Mizrahi, H Halston, Highline Collective, Karl Lagerfeld Paris, Diane Von Furstenberg, Kendall + Kylie, Vince, Miss Selfridge, Design Lab Lord & Taylor and Marmot) and for men (Michael Kors, Brooks Brothers, Red Fleece, Hugo Boss Green, Bugatti, Strellson, Ted Baker London, Selected, Homme, Jack & Jones and more).

From left: Garden City Mayor Nicholas Episcopia, Garden City Lord & Taylor Store Manager Tim Catalano, Christie Brinkley, Sailor Brinkley Cook , Beth Ostrovsky Stern and Lord & Taylor President Liz Rodbell. (Photo by Cindy Ord/Getty Images for Lord & Taylor)
From left: Garden City Mayor Nicholas Episcopia, Garden City Lord & Taylor Store Manager Tim Catalano, Christie Brinkley, Sailor Brinkley Cook , Beth Ostrovsky Stern and Lord & Taylor President Liz Rodbell.
(Photo by Cindy Ord/Getty Images for Lord & Taylor)

The Garden City renovation touched all areas of the two-level, freestanding building. Both floors received upgrades to flooring, lighting and fitting rooms. Call buttons have been added to the fitting rooms, connecting to associates headsets, allowing customers to receive assistance quickly. In addition to a new men’s environment on the upper level, the cosmetics area on the lower level has been enlarged and enhanced with a new spa room and several new brands, including Flawless by Friday, Brow Gal and Fillerina. There is also a Rebecca Minkoff pop-up shop on the lower level.

To elevate service and allow for a more seamless shopping experience, Lord & Taylor added two personal shoppers, one to assist with men’s and the other to assist with all shopping needs. Sarabeth’s at Lord & Taylor Garden City received a modern makeover as well.

A shot of the first floor of the newly renovated Garden City Lord & Taylor location (Photo by Dave Gil de Rubio)
A shot of the first floor of the newly renovated Garden City Lord & Taylor location
(Photo by Dave Gil de Rubio)

The renovation exposed the building’s original exterior windows as well as an atrium inside of the main entrance, offering the store more natural light while honoring its mid-century heritage. The exterior of the building also has the new, modernized Lord & Taylor logo. A portion of sales from the evening benefited Life’s WORC Family Center for Autism and North Shore Animal League America.

Leave a Reply